ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Out of Home / Poster - Campaign
Annual ID
ADC_ADV18087M
About the Work
Evocative imagery made up of simple and colourful graphic elements that speak for themselves. It was around this tone that the new campaign for the Olympic Park was developed. To emphasize the historical identity of the destination, the visual renderings rely on the use of handmade materials and a manual process. Eighty vector shapes were laser cut out of 1/16” thick cardboard to create 12 illustrations. After 4 coats of paint and 8 hours of drying time, the elements were assembled one by one without the use of glue or string, and then photographed.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
LG2 / Montreal
Production Company
Consulat / Montréal
Art Director
Philippe Leduc
Frederic Tremblay
Mario Pesant
Chief Creative Officer
Marc Fortin
Claude Auchu
Photographer
Jocelyn Michel
Content Strategist
Maryse Sauve
Creative Team
Thalie Poulin
Gabrielle Fortin-Larose
Karine Allie
Production Controller
Claudia Riverin
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