ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Out of Home / Poster - Campaign
Annual ID
ADC_ADV18040S
About the Work
Play-Doh wanted to show that modeling clay is still a wonderful way for kids to express themselves and develop their imagination. So we started with a very simple, yet universal idea: when kids play with modeling clay, they build their own stories, their own world, where anything is possible. That's how the « In the World of Play-Doh » campaign was born. And because the craft was part of the idea, every inch2 of the ads had to be 100% Playdoh’s DNA. So, the image, the typo and even the logo are all hand made. And finally, the "World of Playdoh” came to life. Truly. With 948 cans of modeling clay, 71 characters, 15 trees, 25,483 blades of grass, 4 pairs of hands, 10 months of work, a pinch of kid spirit, tons of fun. And a beautiful handmade message to the world we live in.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
DDB Paris / Paris
Art Director
Emmanuel Courteau
Rémi Picard
Executive Creative Director
Alexander Kalchev
Photographer
Marc Da Cunha Lopes
Writer
Jean-Francois Bouchet
Creative Team
Natacha Olive de Cherisey
Marion Dervaux
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