ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Press / Magazine - Campaign
Annual ID
ADC_ADV18047B
About the Work
HOMI: The pediatric oncological hospital believes that cancer does not mean death. At its 120 birthday it keeps doing everything to heal kids from this terrible illness. That is why, for its 120 birthday, we asked kids with cancer, what does cancer mean. Their answers were naive; they didn’t talk about death. Those answers became illustrated posters that we created and shared with all patients and their families at the hospital, so they could have some hope. OBJECTIVE To send a message of hope to kids that suffer from this terrible illness and their families. STRATEGY To change people’s perception of cancer with kids’ innocence.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
MullenLowe SSP3 / Bogotá
Chief Creative Officer
Carlos Andrés Rodríguez
Creative Director
Juan Pablo Maldonado
Camilo Jiménez
Writer
Jorge Pinto
Manuela Hosie
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