ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Advertising

Cartel Com

Agency DDB, / Paris + Studio5 / Paris

Client Ubisoft

Category

Promotional Materials / Dimensional - Single

Annual ID

ADC_ADV18050B

About the Work

What if you found yourself in possession of a Narco’s best friend: a burner phone? And what if this phone started ringing? How would you react, what would you reply and most importantly, what choices would you take? Cartel Com is a 48-hour interactive thriller in which you could communicate in real time with seven characters. We sent influencers the burner phone of Carlos, a young narco who was an informant for the CIA. He has gone missing and you have 48 hours to help his family escape the wrath of the cartel.

2018 Awards

Total Points: 10

Bronze Cube

Credits

Agency

DDB Paris / Paris

Sound Production Company

Studio5 / Paris

Art Director

Noémie Blum

Executive Creative Director

Alexander Kalchev

Writer

Patrice Dumas

Creative Team

Alexis Benbehe
Pierre Mathonat
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