ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video Commercials / Film Commercial - Single
Annual ID
ADC_ADV18093M
About the Work
One of our CSR pillars is called “Movistar Conscience” which is about promoting secure and responsible use of telecommunications, and especially social networks, and as one of the leading telcos in Mexico and Latin America, Movistar takes this very seriously, specially when considering young people. Mexico is the country of the world with a greatest penetration of social networks between users of internet, and a very high daily use: an average of 8.6 hours a day. In addition, this high penetration is explained by the participation of children, who generally do it without parental supervision. Our main objective was to generate awareness about the dangers that exist in social networks and to educate in their responsible use.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Y&R MEX / Mexico City
Production Company
Wabi Productions / Mexico City
Art Director
Luis Madruga Enriquez
Chief Creative Officer
Héctor Fernández
Creative Director
Luis Madruga Enriquez
Rodrigo Casas
Director
Andrew Lang
Writer
Rodrigo Casas
Agency Producer
Juan Pablo Osio
Music / Sound
Jesper Gadeberg
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