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Category
Television / Film / Online Video Commercials / Television Commercial - Single
Annual ID
ADC_ADV18059S
About the Work
For most parents in America, “The Talk” means that awkward conversation about the birds and the bees. For black parents, there’s an entirely different uncomfortable “talk.” It’s the conversation about what it means to grow up black in America, and the things their children will face along the way because of their race—from overcoming biased standards of beauty, to surviving encounters with the police. The film spans several decades to show that while many things have changed in our world, for too many generations, “The Talk” has remained the same. With “The Talk,” our goal was to create a film that most black Americans, regardless of their background, could relate to in some way. And we placed it online and on social media, so that everyone, regardless of race, could join in on the discussion. Because until “The Talk” is heard by everyone, nothing will change.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
BBDO / New York
PR / Marketing Agency
Egami Consulting Group
Production Company
The Corner Shop
Media Company
Hearts & Science
Art Director
Bryan Barnes
Chief Creative Officer
David Lubars
Greg Hahn
Composer
Julia Piker
Dan Kuby
Creative Director
Marcel Yunes
Rick Williams
Designer
Wynn Thomas
Isis Mussenden
Director
Malik Vitthal
Editor
Rich Orrick
Theo Mercado
Producer
Anna Hashmi
Stephen Love
Blake Pickens
Jessica Miller
Erica Thompson
Jamie Lynn Perritt
Steve Grywalski
Sasha Awn
Andi Lewis
Sophie Mitchell
Clare Movshon
Alex Lubrano
Rachael Trillo
Sound Designer
Brian Emrich
Writer
Nedal Ahmed
Agency Producer
David Rolfe
Dan Blaney
Whitney Collins
Melissa Chester
Cinematographer
Lasse Frank
Digital Artist / Multimedia
Sofie Borup
Jeff Robins
Music / Sound
Phil Loeb
Keith Reynaud
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