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2018 ADC Awards - Advertising

Fantasy Night

Agency BBDO / New York + OPositive

Client Mars Chocolate North America / Snickers
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Annual ID

ADC_ADV18058S

About the Work

To promote their new NFL-themed Hunger Bars, SNICKERS launched “Fantasy Night” as the latest iteration of the brand’s “You’re Not You When You’re Hungry” strategy. In the spot, a hungry fan gets his fantasy nights confused & shows up to his fantasy draft inappropriately dressed, revealing a side of himself he had hidden from his friends up to this point. A fantasy football draft party is the central event of the season for the 50 million-plus Americans who play fantasy football. The work appeared nationally on network TV during the NFL season, often during NFL games.