ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Illustration

Study Opposite Styles

Agency DENTSU INC. / NAGOYA

Client Tokai Polytechnic College
BACK TO RESULTS

Annual ID

ADC_ILL18031M

About the Work

●MISSION Rebuilding after environmental disasters, and urban development ahead of hosting the Olympics – in Japan, the demand for capable people engaged in architecture shows only growth. Architecture school Tokai Polytechnic College deemed this advertisement necessary for attracting prospective students who are more highly motivated. ●IDEA We created posters to communicate a conviction that the school holds in highest regard: that one-sided styles will not yield novel architecture. To communicate the importance of keeping opposite styles always in mind, we employed a mode of expression that depicts opposing styles in a single visual. ●RESULT The school's information session for prospective students elicited more applicants than the previous year. Moreover, this poster succeeded in motivating not only prospective student enrollees, but also current students, teaching staff, and other people affiliated with the school.