The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

Study Opposite Styles

Agency DENTSU INC. / NAGOYA

Client Tokai Polytechnic College
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Annual ID

OS_DE18060S

About the Work

●MISSION Rebuilding after environmental disasters, and urban development ahead of hosting the Olympics – in Japan, the demand for capable people engaged in architecture shows only growth. Architecture school Tokai Polytechnic College deemed this advertisement necessary for attracting prospective students who are more highly motivated. ●IDEA We created posters to communicate a conviction that the school holds in highest regard: that one-sided styles will not yield novel architecture. To communicate the importance of keeping opposite styles always in mind, we employed a mode of expression that depicts opposing styles in a single visual. ●RESULT The school's information session for prospective students elicited more applicants than the previous year. Moreover, this poster succeeded in motivating not only prospective student enrollees, but also current students, teaching staff, and other people affiliated with the school.