ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Photography

Doom Insects

Agency TBWA/Hunt Lascaris / Johannesburg + Tiger Brands / Johannesburg

Client TBWA/Hunt Lascaris
BACK TO RESULTS

Annual ID

ADC_PHO18006S

About the Work

I was briefed by TBWA Africa to create insects out of the environments they thrive in and also the things that they feed on for the new Doom insecticide campaign. The art direction was to be applied to 6 bugs. The Ant, Cockroach, Flea, Fishmoth, Fly and Mosquito. The materials and elements were sourced at junk yards, garbage dumps, super markets and river beds. From there each insect was build by hand using the corresponding elements. The sculptures were photographed and retouched in Photoshop and used for digital and print media.