ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Posters / Traditional - Series
Annual ID
ADC_BCD18055M
About the Work
Summer of 2017, Japan announced their core focus for achieving the SDGs: “Public-Private Action for Partnership (PPAP). This visual identity for Japan’s approach towards achieving the SDGs, depicts the public and private sector as threads of warp and weft. The two threads developing as it is woven, visualizes the SDGs principle; “Leaving No One Behind,” by creating a safety-net that embraces all. The varied combinations of the two threads represents new possibilities through diversity and the future that is woven. The visual identity was applied to 5 posters, which were displayed at the UN High Level Political Forum of Sustainable Development and at the UN Gala hosted by Japan, conveying Japan’s vision and actions for SDGs to other leaders of the world.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
TAKI CORPORATION / Tokyo
Client
Ministry of Foreign Affairs of Japan / Tokyo
Production Company
TYO Inc. / Tokyo
Post Production Company
SHOEI INC. / Tokyo
Art Director
Yusuke Koyanagi
Ikumo Endo
Group Creative Director
Akira Suzuki
Togo Kida
Designer
Yuka Mimura
Ippei Morimoto
Director
Tomomi Komazaki
Producer
Haruki Uchida
Yuta Harasawa
Writer
Maiya Kinoshita
Agency Producer
Sota Harayama
Production Controller
Shunichi Yamashita
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