The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Design

One plus One.

Agency DENTSU INC. / Tokyo

Client Ministry of Foreign Affairs of Japan
BACK TO RESULTS

Annual ID

OS_DE18189M

About the Work

Summer of 2017, Japan announced their core focus for achieving the SDGs: “Public-Private Action for Partnership (PPAP). This visual identity for Japan’s approach towards achieving the SDGs, depicts the public and private sector as threads of warp and weft. The two threads developing as it is woven, visualizes the SDGs principle; “Leaving No One Behind,” by creating a safety-net that embraces all. The varied combinations of the two threads represents new possibilities through diversity and the future that is woven. The visual identity was applied to 5 posters, which were displayed at the UN High Level Political Forum of Sustainable Development and at the UN Gala hosted by Japan, conveying Japan’s vision and actions for SDGs to other leaders of the world.