ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Packaging Design / Beverage - Series
Annual ID
ADC_PKG18011M
About the Work
We were approached by herbal tea company GREK to create branding and packaging for their range that reflects their pursuit of perfection and would support the products in mid to high-end retail outlets. The founder’s tales of childhood trips to the Greek islands proved inspirational – the mono geometric Xysta tiles synonymous with one of the islands being a perfect representation of perfection, clarity and simplicity. These tiles not only gave us flavour signposts for the pack fronts, but also offered a distinctive visual richness when used as a pattern. Expressions of quality were used throughout – from the construction of the bespoke boxes, to the flavour descriptions which take their cues from wine tasting notes. Each tea in the GREK range has a story to tell, and we were keen for this to reach the audience. Five evocative illustrated short stories were commissioned, which come in individual booklets with each
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
interabang / London
Creative Director
Adam Giles
Ian McLean
Designer
Sam Carroll
Illustrator
Clare Curtis
Writer
Scott Perry
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