ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Book Design / Limited Edition, Private Press or Special Format Book - Single
Annual ID
ADC_PUB18004S
About the Work
Digital format is an indispensable tool in today’s creative industry, and creators have continuously created works faster and more accurately by utilizing various types of software. However, digital expression, which lacks physical mass, seems to have lost expressive depth in place of accuracy and efficiency. In an exciting digital era today, the appeal of physical expression should be reexamined. For this reason, we developed a new expressive method called “Plotter Drawing” where digital information is converted into physical mechanical movement and drawings are drawn with writing utensils such as pencils, ballpoint pens and brush pens. Unintended scrapes and nonuniformity resulting from physical factors such as friction and weight are characteristic expressions and Plotter Drawing intentionally create such “captivating trouble.” We were successful in disseminating ideas about possibility of new expression where the digital and the physical coalesce by designing typography utilizing this method and exhibition for the typography.
2018 Awards
Total Points: 15
Silver Cube
Credits
Design Firm
SHA inc. / TOKYO
Orange Jellies / TOKYO
Drawing And Manual / Tokyo
Art Director
Kazushige Takebayashi
Programmer
Junichiro Horikawa
Writer
Sayaka Yoshihara
Creative Team
Kazuo Tsujimoto
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