ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Apps / Education / Reference - Single
Annual ID
ADC_INT18003S
About the Work
We’ve launched Dytective for Samsung, the first app for early detection of the risk of dyslexia in children. It is free and can be accessed by anyone. It is an app which uses artificial intelligence and automatic learning algorithms, in combination with language games, to produce a percentage of children’s cognitive ability. It features a number of carefully chosen exercises, adapted to each age range, which use character recognition to detect signs of dyslexia. Detection of dyslexia can take months or even years. Dytective for Samsung enables clear signs of the problem to be detected in just 15 minutes, at no cost. The primary strategy is to reach parents, teachers and schools so that they can implement use of this app in children’s first years of schooling. We are using digital media and social networks to make the campaign launch go viral and reach as many people as possible.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
Cheil Worldwide Spain / Madrid
Client
Samsung Electronic Iberia / Madrid
Art Director
Diego Rodríguez
Creative Director
José Vilar
David Ricoy
Executive Creative Director
Joaquin Espagnol
Writer
Cristina Alonso
Creative Team
Alfonso Fernández Iglesias
Mónica Sánchez
Olga Rodríguez
Yann Baudoin
José Ortiz
Estefania García
Related Awards
