ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

Be Internet Awesome

Agency Google Brand Studio / San Francisco

Client Google

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Category

Apps / Education / Reference - Single

Annual ID

ADC_INT18037M

About the Work

With children’s use of technology rising, internet safety is more important than ever. We set out to make lessons in digital safety and citizenship accessible for everyone. We created Interland, a fun and engaging online game that puts the key lessons of digital safety into hands-on practice with four challenging games. Players can explore “Kind Kingdom,” a place that teaches kids how to avoid, report, and block cyberbullies, restoring kindness and respect to their online interactions. They can cross down “Reality River,” a water level laden with trivia about spotting phishing scams and fake news. They can climb “Mindful Mountain,” a place that encourages smart and responsible social sharing. Lastly, they can visit the “Tower of Treasure,” which teaches how to create and store safe passwords. Through each level of the game, kids learn more of the critical tools needed to keep themselves safe, smart, secure, and awesome internet users.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Google Brand Studio / San Francisco

Design Firm

North Kingdom / Stockholm

Production Company

MBooth / New York
Lonelyleap / New York
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