ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

Quest to LEGOLAND

Agency VML / New York + LEGOLAND Florida Resort / Winter Haven

Client LEGOLAND Florida Resort
BACK TO RESULTS

Annual ID

ADC_INT18004S

About the Work

We reinvented the GPS for kids using Google Maps and brought LEGOLAND stories together with GPS data to transform the phone’s GPS into an immersive LEGOLAND adventure. The GPS experience is mapped in real-time using Google Maps data, adjusting to any changes in the route. Because every trip is based on a specific route, what kids see in app is unique to them, just as with a traditional GPS. To curate the experience for kids, more than 5,000 kid friendly landmarks were chosen and integrated into the experience so each landmark has something new to discover. By integrating real world destinations into imaginary storylines and games, every trip is a unique adventure. Not only are kids informed about their trip’s progress, they’re also engaged and entertained by their surroundings. As the the kids share new discoveries with their parents, the trip becomes an interactive and educational game.