ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Apps / Sports - Single
Annual ID
ADC_INT18040M
About the Work
Snaptivity can turn any stadium event into a live photo feed. Robotic cameras and IoT sensing networks map every inch of the stadium, while crowd tracking and AI predict when and where the next big reaction will hit—triggering the cameras to catch intense moments of passion, despair, hope, and victory. To avoid distracting from the action, Snaptivity delivers photos to fans via an app during downtime at the event, such as halftime at a football match. Snaptivity has captured over 850K photos and its images are three times more likely to be shared multiple times.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
R/GA / London
Client
Snaptivity / London
Chief Creative Officer
Olly Paulovich
Amit Pate
James Temple
Creative Director
Robert Northam
Designer
Julen Saenz
Editor
Ed Steadman
User Experience Designer
Martin Spurway
Agency Producer
Rosie Flood
Nicolas Olivieri
Matt Webb
Lisa Ritchie
Chloe Cronyn
Content Strategist
Jessica Ryde
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