ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

RIMOWA ELECTRONIC TAG

Agency Philipp und Keuntje / Hamburg + RIMOWA / Cologne

Client RIMOWA

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Category

Craft in Online / Mobile / Use of Technology - Single

Annual ID

ADC_INT18046M

About the Work

RIMOWA ELECTRONIC TAG replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage's data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving you waiting time at the check-in counter. RIMOWA ELECTRONIC TAG has already successfully implemented worldwide by Lufthansa, EVA Air, United Airlines, Thomas Cook, SWISS and Austrian Airlines.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Philipp und Keuntje / Hamburg
RIMOWA / Cologne

Chief Creative Officer

- Rimowa

Creative Director

- Rimowa
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