ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

Redefining Distance

Agency DENTSU INC. / Tokyo

Client NTT DOCOMO, INC.

Category

Craft in Online / Mobile / Use of Technology - Single

Annual ID

ADC_INT18018B

About the Work

The next-generation "5G" service which will be put into practical use in 2020 by NTT DoCoMo. This experimental project demonstrates its speed, capacity and low latency of “5G” technology. It was performed by “Perfume”, the group always being on the leading edge of techno pop. They have always been together on the stage since they formed the group. It was when the three girls performed on three different stages for the first time in 17 years. TOKYO, NY, LONDON. Connecting three places over 10,000 km apart from each other, the communications technology combined three respective performances into one without time lag. It was streamed live through the project website.

2018 Awards

Total Points: 10

Bronze Cube
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