ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Online / Mobile / Use of Technology - Single
Annual ID
ADC_INT18016S
About the Work
The Problem: In 2015, 22,000 Americans died from a prescription overdose. Research says that Americans know there’s an opioid overdose epidemic, but they think it’s only a problem for “addicts”. They don’t think it can happen to them. The Idea: Bring people face-to-face with the opioid crisis. Only when confronted with real people lost to overdoses, do people understand their own vulnerability to addiction.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
Energy BBDO / Chicago
PR / Marketing Agency
Ketchum / New York City
Production Company
m ss ng p eces / New York
Post Production Company
The Mill / Chicago
Editing Company
Flare / Chicago
Media Company
PHD / New York City
Art Director
Dane Canada
Allie Salzman
Chief Creative Officer
Andrés Ordóñez
Creative Director
Cinzia Crociani
Meg Farquhar
Michael Shirley
Amy Ditchman
Alejandro Juli
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