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2018 ADC Awards - Interactive

Lynching in America: Confronting the Legacy of Racial Terror

Agency Google Brand Studio / San Francisco + Equal Justice Initiative / Montgomery

Client Equal Justice Initiative

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Category

Online / Mobile / Campaign Site - Single

Annual ID

ADC_INT18049M

About the Work

Equal Justice Initiative, an Alabama-based civil rights nonprofit, believes that in order to become a more just nation, we must face America’s history of racial violence. Google is committed to leveraging data to fight inequities, so we collaborated with EJI on an interactive experience that brings their unprecedented research on the history of lynching in America to a wide audience The site combines EJI’s data with human stories to show how the effects of racial terror lynchings are still felt today. Interactive maps show the scope of racial terror lynchings by county and how the Great Migration forever altered our nation’s demographics. Audio photo essays featuring the descendents of lynching victims reveal the ongoing impact of this history today. Finally, a short documentary follows the Dedman-Miles family as they return South for the first time since their grandfather’s lynching 100 years ago.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Google Brand Studio / San Francisco
Ghost Robot / Brooklyn
One/35 Agency / New York
Full Picture / Brooklyn

Client

Equal Justice Initiative / Montgomery
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