ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2018 ADC Awards - Interactive

Your 2017 Wrapped

Agency Spotify In-House / New York

Client Spotify
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Annual ID

ADC_INT18050M

About the Work

The brief was to reward the loyalty of Spotify’s listeners, with a data-driven digital experienced that would drive earned media and exposure to non-users. With competing streaming services providing a constant alternative, the experience should remind users what they love about the platform and the brand. “Your 2017 Wrapped” invited Spotify users to relive the way they listened in 2017—collecting playlists and making 2018 Goals along the way. Experienced by over 20 million fans, the experience challenged them to guess who their top artists and songs were, revealed their true “musical age,” and used data about song skipping to reflect on their attention span. The real moment of truth came at the end—when they had to choose if they would share their data on social media. Over 5 million did.