ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile / E-Commerce Site - Single
Annual ID
ADC_INT18023B
About the Work
Asking for the gift you really want can be a bit awkward. To help make it easier, Verizon partnered with Spotify to create “Holiday Hintlists”: the first holiday playlists that were meant to be read, not played. Each playlist featured real song titles that, when read from beginning to end, spelled out a hidden gift request. The experience was simple: Pick the gift you want, generate a Hintlist, share it with loved ones. The campaign was designed to showcase VerizonWireless.com as a shopping destination for the holidays while promoting the wide range of tech products available there.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
R/GA / New York
Art Director
Nancy Nystrom
Creative Director
Corel Theuma
Chris Knight
James Rogala
Designer
Livia Ito
Karen Cruz
Executive Creative Director
Patrick Stern
Erin Lynch
User Experience Designer
Adam Sareen
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