ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile / E-Commerce Site - Single
Annual ID
ADC_INT18051M
About the Work
IKEA’s PAX wardrobe system can be expanded endlessly with additional modules. We needed to find a simple way of communicating this unique selling point right at today’s most common point of sale: online. That’s why we chose weare.de, one of Germany’s biggest online streetwear shops, to turn a tiny space which is clicked a million times per hour into a powerful ad: we simply replaced the shopping cart icon with a PAX wardrobe. After all, an online shopping cart is just as infinite as the PAX system. With each item placed in the wardrobe, the icon grew automatically, demonstrating that PAX can accommodate any style. And any amount of it. At checkout an individual banner immediately commented on the amount of shopped items in real time and linked directly to IKEA’s website with an online PAX planner.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Grabarz & Partner / Hamburg
Client
IKEA Deutschland GmbH & Co. KG / Hofheim-Wallau
Art Director
Thomas Fritze
Christian El-Asmar
Annette Witzig
Chief Creative Officer
Ralf Heuel
Creative Director
Diana Sukopp
Thomas Fritze
Stefan Geschke
Creative Team
Stefan Geschke
Sonja Sonner
Dominique Bremer
Anna Bollien
Heiko Klauer
Tobias Vogler
Eva Katharina Rücker
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