ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile / Games for Web / Social Media - Single
Annual ID
ADC_INT18024B
About the Work
To keep American infrastructure safe from Cyber threats to our national security, the U.S. Army needed a new kind of recruit. But very few Americans have the elite hacking skills necessary to stand at the new front lines as a U.S. Army Soldier. Our job: find America’s best hackers and challenge them to consider service in U.S. Army Cyber Command. “White Hats Wanted” dared hackers to prove their prowess. Hidden in our brand message was code that only a hacker would understand, directing them to a simple site. Here they faced their ultimate challenge: Hack U.S. Army Cyber Command.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
McCann / New York
Art Director
Emlyn Portillo
Chief Creative Officer
Eric Silver
Sean Bryan
Tom Murphy
Creative Director
Dov Zmood
David Waraksa
Executive Creative Director
Dan Donovan
Mat Bisher
Agency Producer
James Lawson
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