ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Online / Mobile / Games for Web / Social Media - Single
Annual ID
ADC_INT18052M
About the Work
Amazon Prime Video and Tool worked with Twitch to produce “Battle Cars,” an event tailor-made to engage the largest live-streaming community of gamers. Tool took a platform-first promotional approach, built around engaging a key target audience for The Grand Tour. “Battle Cars” was a worldwide interactive gaming experience that included a life-size game board where different regions, each represented by a Twitch influencer, played against each other. In addition to providing creative production solutions on the project, director Brig White designed a branded entertainment experience specifically for Twitch. This included creative collaboration on the custom-designed segment, script, run of show, technological setup, and logistics. The broadcast was the largest branded content broadcast (non gaming) of the last two years.
2018 Awards
Total Points: 2
Merit Honor
Credits
Client
Amazon Studios / N/A
Production Company
Tool / Santa Monica
Media Company
Twitch / San Francisco
Creative Director
Stephanie Quan
Director
Brig White
Creative Team
Michael Bucchino
Matt Walsh
Ben Priddy
Joshua Beckwith
Spencer Fink
Amanda Silver
Jennifer Verdick
Adam Bersin
Leigh Stone
Leigh Anne Gardner
Long Ellis
Alex Bertoni
Cindy Tang
Allie Leigh
Carlo Frem
Marina Dunaeva
Tessa Barrera
Shawn O'Meara
Jameka March
Related Awards
