ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2018 ADC Awards - Interactive

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Agency DDB / Chicago

Client State Farm
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Annual ID

ADC_INT18056M

About the Work

According to the U.S. Dept. of Labor, 70% of Americans expressed a desire to volunteer, but only 25% volunteered in the past year (2015). State Farm wanted to close this gap between caring and doing. So they launched NeighborhoodofGood.com: a simple search engine connecting people with volunteer opportunities in their communities. The strategy to promote the site was to appeal to the empathy of Americans and turn it into action. Inspire them with an online film, and empower them to volunteer via the website. The film was posted on State Farm’s Facebook, Youtube pages and at NeighborhoodofGood.com. After being live for three days, shorter versions of the film ran in broadcast and cinema.