ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile / Online Video - Single
Annual ID
ADC_INT18056M
About the Work
According to the U.S. Dept. of Labor, 70% of Americans expressed a desire to volunteer, but only 25% volunteered in the past year (2015). State Farm wanted to close this gap between caring and doing. So they launched NeighborhoodofGood.com: a simple search engine connecting people with volunteer opportunities in their communities. The strategy to promote the site was to appeal to the empathy of Americans and turn it into action. Inspire them with an online film, and empower them to volunteer via the website. The film was posted on State Farm’s Facebook, Youtube pages and at NeighborhoodofGood.com. After being live for three days, shorter versions of the film ran in broadcast and cinema.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB / Chicago
Production Company
MJZ / Los Angeles
Post Production Company
MPC / New York
Editing Company
Final Cut / London
Sound Production Company
Comma Music / Chicago
Chicago Recording Company / Chicago
Art Director
Chris Bruney
Chief Creative Officer
John Maxham
Creative Director
Adam Cook
Chris Bruney
Designer
Quito Cooksey
Director
Dante Ariola
Editor
Joe Guest
Executive Creative Director
Mel Routhier
Producer
Eriks Crummins
Natalie Hill
Barbara Healy
Camila De Biaggi
Jesse Kurnit
Barry Gilbert
Sandra Eklund
Bonny Dolan
Michael Paoletta
Sound Designer
Mark Ruff
Writer
Adam Cook
Agency Producer
Diane Jackson
Scott Kemper
Cinematographer
Laurie Crawley
Creative Team
Katie Bero
Brian Culp
Matt Tremaglio
Maxyar Sharifian
Fabian Frank
Chloe Dawe
Maximilian Malimann
William Laban
Matteo La Motta
Tim van Hussen
Boris Cailly
Bryan Rheude
Leigh Salzman
Music / Sound
Linda Bres
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