ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile / Online Video - Single
Annual ID
ADC_INT18026G
About the Work
To launch Samsung’s new “Do What youCan’t” tagline, we crafted a story that brought this philosophy to life in a spectacular and unexpected way. It centered around the tech giant’s core philosophy of relentlessly pursuing the impossible, and featured “Faye”–an African ostrich -who was inspired by Samsung's virtual reality technology, to do what others say can’t be done – take flight. It’s a modern-day parable about the power of technology, its ability to inspire, and what’s possible when dreamers refuse to listen to what can’t be done. Create an anthem to launch Do What You Can’t – a belief at the heart of the Samsung company, and a powerful spirit that resides in millennials, across the globe.This generation has one core belief that unites them, they believe in overcoming the impossible barriers, to create progress for themselves and others. Amplify this powerful thought to make others believe in it too.
2018 Awards
Total Points: 25
Gold Cube
Credits
Agency
Leo Burnett / Chicago
Client
Samsung Group / Worldwide
Production Company
MJZ / LA
Post Production Company
MPC / LA
Editing Company
Work Editorial / LA
Chief Creative Officer
Britt Nolan (US)
Creative Director
Mark Tutssel (Global Chief Creative Office)
Colin Selikow (SVP)
Vince Cook (SVP)
Chris Walker (Associate Creative Director)
Alan Shen
Paul O'Shea (VFX Supervisor)
Michael Gregory (VFX)
Diarmid Harrison Murray (VFX)
Designer
Mark Gethin (Colorist)
Editor
Jono Griffith
Producer
Younghee Lee (EVP, Global Marketing for IT and Mobile Division)
Pio Schunker (SVP, Global Head of Integrated Marketing for IT)
David Zander (President)
Eriks Krumins (Senior Executive Producer)
Betsy Oliver
Marlo Baird (Executive Producer)
Meghan Lang (Executive Producer, Color)
Rebecca Boorsma (Color Producer)
Elyse Robinson (Associate Color Producer)
Karen Anderson (VFX, Executive Producer)
Nicole Saccardi (VFX)
Tomek Zietkiewicz (VFX)
Sophie Lebreton (VFX)
Neela Kumuda Parankusham (VFX)
Product Manager
Daniel Taehyun Kim
Alison Daeun Han (Global Partnership Assistant Manager)
Rhonda Senase-Thome (Senior Business Manager:)
Agency Producer
Matt Blitz (SVP, Executive)
Radim Svoboda (SVP, Global Business Lead)
Huy Ngo (Global Account Supervisor)
Emily Smith (Global Account Executive)
Cinematographer
Joost Van Gelder
Content Strategist
Kara Young (SVP, Global Strategy Director)
Chris Bridgland (VP, Global Strategy Director)
Creative Team
Jeremie Abrial (Previs Team, VFX)
Xavier Zahrra (Previs Team, VFX)
Dori Sharvit (Coordinator, VFX)
Music / Sound
Chris Clark (Music Director)
Alec Stern (Assistant Music Producer)
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