ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Election in the Dark
Agency Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
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Category
Online / Mobile / UX / UI - Single
Annual ID
ADC_INT18060M
About the Work
310,000 visually challenged have difficulty in voting. 90% of the visually challenged people use screen reader software to “vocalize” information from the internet everyday. However, this software vocalizes the textual information written on the HTML file, but it is not suited to vocalize PDF files. Nevertheless, the official information about the candidate is required to be posted online as a PDF file. The visually challenged were unable to obtain the most necessary information: candidates information. We wanted to provide a solution for the visually challenged and notify the public of this issue. So, we launched a microsite containing comprehensive candidate information. This website was intended to let the sighted realize this unknown human rights problem and enable the visually challenged to smoothly access candidate information. This website has detailed personal information of the candidates, comparable policy check sheet among parties, questionnaires, and specially columns about the election.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Digital Agency
BIRDMAN inc. / Tokyo
PR / Marketing Agency
Dentsu Public Relations Inc. / Tokyo
Dialog in the dark / Tokyo
Production Company
Niban-kobo Productions Corp. / Tokyo
YAMA / Tokyo
Connection Inc. / Tokyo
Media Company
Yahoo Japan Corporation / Tokyo
Art Director
Masanari Kakamu
Kazuto Kitakado
Creative Director
Akira Suzuki
Kazuyoshi Ochi
Togo Kida
Shinya Uchida
Jun Watanabe
Designer
Ryota Mishima
Director
Takuro Ito
Saki Togashi
Satomi Inagaki
Executive Creative Director
Yoshimitsu Sawamoto
Product Manager
Kazuaki Matsumura
Akihiko Maeda
Programmer
Kazuki Nakata
Masanori Nagamura
Writer
Kenta Isobe
Agency Producer
Michihito Nishizaki
Content Strategist
Yohei Takahashi
Kazuya Watanabe
Creative Team
Chikasa Komazawa
Akira Hiyama
Yohei Seto
Technical Producer
Takayuki Komatsu
Mayumi Morioka
Masami Goto
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