ADC Awards

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2018 ADC Awards - Interactive

Election in the Dark

Agency Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo

Client Yahoo Japan Corporation

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Category

Online / Mobile / UX / UI - Single

Annual ID

ADC_INT18060M

About the Work

310,000 visually challenged have difficulty in voting. 90% of the visually challenged people use screen reader software to “vocalize” information from the internet everyday. However, this software vocalizes the textual information written on the HTML file, but it is not suited to vocalize PDF files. Nevertheless, the official information about the candidate is required to be posted online as a PDF file. The visually challenged were unable to obtain the most necessary information: candidates information. We wanted to provide a solution for the visually challenged and notify the public of this issue. So, we launched a microsite containing comprehensive candidate information. This website was intended to let the sighted realize this unknown human rights problem and enable the visually challenged to smoothly access candidate information. This website has detailed personal information of the candidates, comparable policy check sheet among parties, questionnaires, and specially columns about the election.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Dentsu Inc. / Tokyo

Digital Agency

BIRDMAN inc. / Tokyo

PR / Marketing Agency

Dentsu Public Relations Inc. / Tokyo
Dialog in the dark / Tokyo

Production Company

Niban-kobo Productions Corp. / Tokyo
YAMA / Tokyo
Connection Inc. / Tokyo

Media Company

Yahoo Japan Corporation / Tokyo

Designer

Ryota Mishima

Executive Creative Director

Yoshimitsu Sawamoto

Writer

Kenta Isobe

Agency Producer

Michihito Nishizaki

Content Strategist

Yohei Takahashi
Kazuya Watanabe

Creative Team

Chikasa Komazawa
Akira Hiyama
Yohei Seto

Technical Producer

Takayuki Komatsu
Mayumi Morioka
Masami Goto
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