Searching for Syria is an immersive multimedia website designed to get people around the world to interact with a very complex topic. We knew that encouraging users to engage with the content would help them empathize with the people affected by the crisis. The success of the project relied on users wanting to share the experience, become a regular donor, or ideally both. Since the project launched, 30% of over 2.3 million site visitors have taken action by donating, joining, or sharing. The average time on the site is 2:43 minutes, with some visitors spending upwards of 45 minutes.