ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

History of the Internet

Agency Yahoo Japan Corporation / Tokyo + BIRDMAN inc. / Tokyo + JH Kagaku / Tokyo + TEEMA / Tokyo

Client Yahoo! JAPAN

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Category

Online / Mobile / Websites - Single

Annual ID

ADC_INT18063M

About the Work

April 1st, 2017 marked Yahoo! JAPAN's 21st anniversary. To celebrate, they created a project that celebrates not only their history, but also the Internet's history. The challenge was to create a website that celebrated Yahoo! JAPAN 's 21st anniversary and the Internet by presenting their histories in an enjoyable way while still being informative and educational. Younger generations are often oblivious to the Internet before Instagram or Facebook. In order to gain their interest, we collaborated with artist John Hathway, whose illustration style embodies the global anime phenomenon. We compiled 1390 events into one long illustration to provide a smartphone friendly UX. Each illustrated event was then made clickable for users to be able to share them on their social media platforms.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

TEEMA / Tokyo

Design Firm

JH Kagaku / Tokyo

Digital Agency

BIRDMAN INC. / Tokyo

Client

Yahoo Japan Corporation / Tokyo

Director

Takuro Ito

Producer

Haruka Yokokawa

Creative Team

Yoko Okazaki
Yoko Wake
Maho Okamoto
Katsuya Fujisaki

Author

John Hathway

Technical Producer

Toshiki Kitaguchi
Shudai Matsumoto
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