ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Use of Social Media / Facebook - Single
Annual ID
ADC_INT18065M
About the Work
Civilians living in conflict areas often become victims of war. Thousands of stories are never heard by the world, and the people are often forgotten or neglected. In partnership with Facebook, we created the first live filter for social good. Working like a real-time teleprompter, it allowed people to go live and lend their voices to tell real stories of more than 20 victims, like it had happened to the users themselves. The campaign gave social media filters a brand new meaning and raised an army of voices to help civilians fight back.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
VML / New York
VML / Kansas City
Digital Agency
Jam3 / Toronto
Client
United Nations OCHA / New York
Production Company
Facebook / New York
Cohn & Wolfe / New York
Media Company
Clear Channel / New York
Media Com / New York
Art Director
Duri Lim
Elliot Graham
Chief Creative Officer
Debbi Vandeven
Mike Wente
Creative Director
Silmo Bonomi
Gabriel Jardim
Guto Monteiro
Dirk Van Ginkel
Creative Technologist
Craig Elimeliah
Josh Wolf
Designer
Sonia Bashash
Executive Creative Director
Harsh Kapadia
Adriana Belina
Producer
Britney Sirianni
Product Manager
Chris Jones
Social Media Manager
Kate Wadkins
Yael Brayer
Nick Centofante
Eva Kuczynski
Erin Reed
Agency Producer
Tamara Lund
Creative Team
Chris Furse
Kate Boccio
Cynthia Lin
Tarini Shrikhande
Charlotte Ford
Marie-Angie Vasallo
Christian Clark
Karim Saba
Sarah Gilbertz
Jonathan McKinnell
Rafi George
Technical Producer
Aaron Morris
Related Awards
