ADC Awards
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Category
Use of Social Media / Instagram - Campaign
Annual ID
ADC_INT18036B
About the Work
After the US presidential election, people had a lot to say. So VICELAND provided a platform for sharing frustrations, opinions, and support. Made in collaboration with artist Andrew Miller of Brand Spirit, THINGS presents universal objects as iconic representations of current political issues and renders them blank. By removing color and context, THINGS forced the question: what do these things mean to you? The project kicked off with social posts and on-air teases that featured the objects with a phone number to "Leave your message". Thousands of messages piled in. From that, we re-posted messages with the objects, continuing the conversation. The project was expanded internationally, creating new THINGS relevant to the UK, France, Belgium, and more. Each item was then collected into a microsite and exhibited in gallery shows around the world, reminding us that listening is as important as being heard.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Media Company
VICELAND / New York
Animator
Taylor English
Art Director
Annie Rosen
Creative Director
Nate Coonrod
Jim D'Amico
Julie Ruiz
Director
Andrew Miller
Executive Creative Director
Meghan Kirsch
Photographer
Piotr Sikora
Producer
Amy Schriefer
Social Media Manager
Tyler McCauley
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