ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Interactive

The Pregnancy Pause

Agency Mother / New York

Client Mother

Category

Use of Social Media / LinkedIn - Single

Annual ID

ADC_INT18067M

About the Work

It’s often called the most important job in the world, but it’s not one you can list on your résumé. In a cultural atmosphere where women's bodies and rights are under siege, where maternity leave is often unpaid, and where mothers-to-be feel they need to quit their jobs in order to bond with their newborns, we wanted to honor moms and give them practical assistance at the same time. The mission of the Pregnancy Pause campaign is to get moms to claim their time as full-time parents as they would any other job. Women can select The Pregnancy Pause as an employer on their LinkedIn profile or list it on a printed résumé.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Mother / New York
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