ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Motion / Film Craft - Single
Annual ID
ADC_DFG18011B
About the Work
In 2011, Ken Frazier President and CEO of Merck (known as MSD outside of the U.S. and Canada) launched Merck for Mothers, a 10-year $500M initiative focused on improving the health and well-being of mothers during pregnancy and childbirth. After five years, they wanted to inspire new audiences and remain relevant amongst policy makers, NGO’s and consumers. Inspired by a word that is universally connected with giving birth, it also become the CTA ‘Let’s push until all maternal mortality is a thing of the past.’ PUSH is a universal yet personal view of the journey to motherhood. Three distinct stories are woven together creating a rich, emotionally arresting and real portrait of pregnancy. You can experience the joy, fear, daily determination and heartache. The result is a beautiful tapestry of experiences that make a compelling appeal for why this private sector effort is so vital and worthy of attention.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Matter Unlimited / New York City
Client
Merck for Mothers / Kenilworth
Production Company
Whitelist / Los Angeles
Creative Director
Shabazz Larkin
Ahmer Kalam
Director
Spencer Creigh
Product Manager
Alison Kidd
Agency Producer
Alexandra Gordon
Ashley Jamieson
Content Strategist
Jackie Prince
Creative Team
Rob Holzer
Colin Moore
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