ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Video / Direction - Single
Annual ID
ADC_ADV19039S
About the Work
A student unlocks her iPhone with Face ID and discovers a sudden ability to unlock everything around her with just a look. Intrigued, she starts unlocking anything she can lay her eyes on. Running through her school, she opens lockers, desks, art cupboards, even some trapped amphibians. “Unlock” was a very simple idea that the director (working with the creative team), tried to push as far as possible in terms of narrative and in-camera techniques. The story was precisely timed to an existing piece of music, and practical effects involving hydraulics, air-mortars and electronic triggers were employed to make things “unlock” in synchronicity with the actor’s performance.
2019 Awards
Total Points: 15
Silver Cube
Credits
Client / Brand
Apple / Cupertino
Production Company
Furlined / Los Angeles
Music / Sound Production Company
Factory / London
Post Production Company
Final Cut / Los Angeles
MPC / Los Angeles
Director
Dougal Wilson
Director of Photography
Joost Van Gelder
Editor
Joe Guest
Executive Producer
Diane McArter
Ben Davies
Dave Thorne
Producer
Donald Taylor
Sound Designer
Anthony Moore
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