The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft - Direction / Single
Annual ID
OS_MI19053M
About the Work
As a student unlocks her iPhone with Face ID she discovers a sudden ability to unlock everything around her with just a look. Intrigued, she starts unlocking anything she can lay her eyes on. Running through her school, she opens lockers, desks, art cupboards, even some trapped amphibians. “Unlock” was a very simple idea that the director (working with the creative team), tried to push as far as possible in terms of narrative and in-camera techniques. The story was very precisely timed to an existing piece of music, and practical effects involving hydraulics, air-mortars and electronic triggers were employed to make things “unlock” in synchronicity with actor’s performance. If only everything unlocked as effortlessly as Face ID on iPhone X …
2019 Awards
Total Points: 2
Merit
Credits
Internal / In-House Agency
Apple / Cupertino
Production Company
Furlined / Los Angeles
Music / Sound Production Company
Factory / London
Post Production Company
Final Cut / Los Angeles
MPC / Los Angeles
Director
Dougal Wilson
Director of Photography
Joost Van Gelder
Editor
Joe Guest
Executive Producer
Diane McArter
Benjamin Davies
Dave Thorne
Producer
Donald Taylor
Sound Designer
Anthony Moore
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