ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Direct / Digital - Single
Annual ID
ADC_ADV19117M
About the Work
To promote Verizon as the best streaming network in America, we turned to the most streamed sporting event—March Madness basketball. With hundreds of thousands of fans watching the games on their phones, enormous strain is placed on cell networks, causing annoying interruptions. During the games, we searched Twitter for users complaining about streaming problems and responded in real-time with recaps highlighting what they missed. And we enlisted Hall-of-Fame basketball legend Kareem Abdul-Jabbar to respond on our behalf with his own commentary. Fans were thrilled to receive our help, and Verizon found the perfect moment to highlight its network superiority.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
R/GA / New York
Creative Director
James Rogala
Corel Theuma
Executive Creative Director
Patrick Stern
Producer
Catherine Tirpak
Kevin Solomon
Social Media Manager
Donnell Jones
Sean Donnelly
Writer
Zach McKinney
Steven Ashford
Account Team
Emely Jernstrom
Lauren Mandel
April Quinn
Nick Allen
Marc Kelly
Meera Deva
Santiago Pochat
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