The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Inspiration can happen anywhere. With the NIKEiD iPhone app, you can design your own custom pair wherever you want. Through the PhotoID feature, just snap a photo to submit for inspiration. Seconds later, dozens of custom designs - based on the colors of your photo - are served up, all from members of the NIKEiD community. If there's a color combination you're really into, simply access Color Picker and pick from a full color spectrum. You can also browse the latest designs from the NIKEiD community, or filter designs by sport, model, and of course, color. After you've perfected your design and are ready to buy, do it straight from your iPhone, or find the nearest NIKEiD Studio if you want to get more hands on with the design process. The NIKEiD iPhone app lets you access custom designed Nike product from virtually anywhere, wherever inspiration happens to strike.
2010 Awards
Total Points: 15
Silver Pencil
Credits
Creative Director
Jill Nussbaum
Richard Ting
Designer
Susan Choi
Grace Chia
Agency Producer
Donald Oliver
Developer
Bryan Bonczek
Interaction Design
Mike Klodginski
Andrew Chee
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