ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Motion / Film Craft

Inside Google: When Rivers Rise

Agency Google Brand Studio / San Francisco

Client Google

Category

Design for Good / Motion / Film Craft - Single

Annual ID

ADC_MOT19034M

About the Work

Floods are the most deadly natural disaster, affecting 250M+ people worldwide. They are most catastrophic in underdeveloped nations, where roughly 80% of fatalities occur. These countries lack sophisticated forecasting systems that can predict where severe flooding is likely. Oftentimes, people receive no warning before a flood, and have no time to prepare and evacuate. This film follows a small group of Google engineers from Tel Aviv using machine learning to design a forecasting system to predict a flood’s travel path. Using Google’s map data, computational power, and high-scale communications platforms, the team helped design a cost-effective system that yields more accurate alerts. In the film, we meet the team in India, where they’re running their first of many pilots to test their forecasting model. Their goal is to extend flood warnings from 1 day to 3, and to make this technology available for free to any country who needs it.

2019 Awards

Total Points: 2

Merit Honor

Credits

Internal / In-House Agency

Google Brand Studio / San Francisco

Production Company

1stAveMachine / Santa Monica
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