ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Brand / Communication Design

Samsung Within

Agency R/GA / New York

Client Samsung Mobile

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Category

Promotional / Digital Communications - Single

Annual ID

ADC_BCD19049M

About the Work

Everyone knows what Samsung makes, but few really know Samsung. To bring people closer to the brand, we created Samsung Within: an interactive platform that tells Samsung’s untold story. Each chapter of the experience uses mobile technology like gyroscope and GPS to put the viewer at the center—from discovering the meaning of Samsung’s name in 360, to answering the first phone call from the top of Everest, to building a phone the world said was impossible. Samsung Within is more than a tribute—it gets people to feel the human aspect of Samsung’s values and innovations.

2019 Awards

Total Points: 2

Merit Honor

Credits

Agency

R/GA / New York

Client / Brand

Samsung Mobile / Seoul

Production Company

Active Theory / Venice
Sidecar / Brooklyn

Music / Sound Production Company

Pretty Good Songs / New York

Post Production Company

Mathematic / Paris

Chief Marketing Officer

Pio Schnuker

Creative Director

Shashank Raval

User Experience Designer

Gene Lu
Terrence Ma
Catherine Rosenwald

Creative Team

Katie Facada
Thibault Gerard
Chaz Rini
Brian Naujelis

Account Team

Jay Kim
Sunny Kim
Yeaji Lee
Robin Forbes
Ryan Parkhurst
Michael Beverley
Ben Hall
Ben Tipton
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