ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Innovation / Brand / Communication Design
Annual ID
ADC_BCD19023M
About the Work
Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all. Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that. We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
McCann / New York
Sunshine Sachs / New York
Client / Brand
MGM Resorts International / Las Vegas
Production Company
Wool & Tusk / New York
Craig & Karl / New York
Your Majesty / Amsterdam
Trollback / New York
Smuggler / New York
Animator
Scot Beck
Chief Creative Officer
Eric Silver
Tom Murphy
Sean Bryan
Chief Marketing Officer
Devika Bulchandani
Creative Director
Carlos Wigle
Scott Cooney
Benjamin Vendramin
Designer
George Katz
David Mashburn
Executive Creative Director
Chris Mitton
Nir Refuah
Producer
Nathy Aviram
Deb Archambault
Animation Production
Website Production
Music Production
Animation Company
Production Company
Creative Team
Jesse Potack
Account Team
Tessa Cosenza
David Broad
Gemma Craven
Jeremy Miller
Lili Tomovich
Kate Wik
Nick Parks
Megan Estrada
Jenn Michaels
Patrick Milling Smith
Rob Kaplan
Aaron Mercer
Public Relations
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