ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Publication Design

TOOLS

Agency MARU / Tokyo

Client MARU

Category

Books / Limited Edition / Private Press / Special Format - Single

Annual ID

ADC_PUB19011S

About the Work

This is a book designed with familiar tools such as pencils and scissors as a motif, and it is finished with printing and handmade. These graphics on the book indicate each functions of tools, such as drawing and cutting, and suggest the user to touch them as a kit. Tools are necessary for me as a designer. By directly expressing these graphics of tools, I can return to the origin of the design and create an experimental art book, which I can recognize expressive power of the tools themselves. This would be a guideline of tools.

2019 Awards

Total Points: 15

Silver Cube

Credits

Design Firm

Maru / Tokyo

Art Director

Koichi Sugiyama

Designer

Minako Endo
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