ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Experiential Design

PAPER LAB. Playing

Agency STRiPES Ltd. / Osaka

Client Heiwa Paper Co., Ltd.
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Annual ID

ADC_EXP19027M

About the Work

This is a paper trading company`s exhibition. With the aim of increasing the number of visitors and enhancing the awareness of paper manufacturing, we thougtfully oversaw the exhibition`s total direction and design. Not stopping at introducing colored papers which are usually limited in application, it also provides visitors with different knowledge and methods such as the production and printing processes as well as many output methods. As a part of their extracurricular lessons, the number of participating students from art schools has been increasing. Moreover, the exhibition also provides visitors with chances to directly touch and enjoy the exhibits without the need for expert knowledge. This becomes the biggest key to helping the exhibition to gather more general visitors, lowering the threshold for colored paper and assuring greater impact.