ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Experiential Design

The Flip

Agency We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

Client McDonald's
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Annual ID

ADC_EXP19004S

About the Work

In the U.S., today, men are 30% more likely to get promoted to managerial positions*. At McDonald’s, however, 60% of U.S. managers are women, and hundreds more are owners/operators. A statistic that speaks volumes about the company’s inclusive POV and progressive actions. Women have always played a fundamental role in McDonald’s history and remain critical to its future. Accordingly, on one day, McDonald’s honored women with a simple, poignant act: transforming the most iconic logo in the world into a beacon for its female workforce. In 100 female-owned restaurants, signage, packaging, crew uniforms, and digital / social communications showcased The Flip to recognize, celebrate, and inspire women everywhere on International Women’s Day. *2017 McKinsey / LeanIn.Org Women on the Workforce study