ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Online / Mobile / Art Direction - Single
Annual ID
ADC_INT19008S
About the Work
In a category rife with clichés, Mailchimp needed to rethink how to market itself to would-be marketers who don’t know the first thing about CRM analytics optimization. For the relaunch of Mailchimp.com, we created a way of speaking that skips the jargon and gets straight to the point. We paired this unique tone of voice with an editorial design style that bucks industry trends and a hand-drawn illustration style that celebrates the creativity and ingenuity of Mailchimp’s customer base—small business owners. All housed in a completely rebuilt platform experience using a modular system that can grow with the brand.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
R/GA / New York
COLLINS / New York
Design Firm
Animade / Hoxton
Giant Ant / Vancouver
Creative Director
Lucia Orlandi
Megan Trinidad
Chelsea McLemore
Executive Creative Director
David DeCheser
Producer
Jeff Skutnik
William Frean
User Experience Designer
Kit Coyne
Hunter Nixon
Writer
Rachel Wright
Sam Jossen
Creative Team
Jess Vande Werken
Account Team
Vanessa Reyes
Melanie Walters
Stephanie Tudor
Related Awards
