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Free Democrats "Moving Parliament. The human fueled brand design."
Category
Craft in Online / Mobile / Art Direction - Single
Annual ID
ADC_INT19046M
About the Work
In 2018 democracy is under pressure: If democratic parties don’t push things forward in Germany the radical parties will. To remind every member of the Free Democratic Fraction to set things in motion, Heimat, Berlin and field.io developed a dynamic, algorithm based brand design brand design that visualizes the work of the fraction and makes it visible for the outside world. The idea consists of a swarm of 80 forms, each one standing for a Free Democratic Member of the parliament, charged by their activities. An algorithm tracks every idea that’s published online. Whenever new content is released, the swarm gets faster. A tool allows party members to design their individual stationery, business cards, brochures, posters, light installations and info booths. Each, a unique snapshot of the swarm.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
HEIMAT / Berlin
Production Company
FIELD.IO / London
HEIMAT / Berlin
Music / Sound Production Company
Mokoh Music / Berlin
Art Director
Felix Steiner
Chief Creative Officer
Guido Heffels
Matthias Storath
Creative Director
Tom Hauser
Digital Artist
Jonas Otto
Editor
Marco Thau
Jan Lagowski
Music Supervisor
Marcel Neumann
Stephan Moritz
Producer
Charlotte Kühn
Meike Kornrumpf
Strategist
Andreas Mengele
Account Team
Elisabeth Treichel
Olga Söderlund
Nina Waiser
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