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2019 ADC Awards - Interactive

Freaky Tuesday

Agency BBDO / New York + 360i / New York

Client Dunkin'
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Annual ID

ADC_INT19049M

About the Work

As a fun and innovative way to get the message out about their new flavor collaborations, Dunkin’ and Oreo swapped Twitter accounts in the first ever brand swap on Twitter. In this Freaky Tuesday brand activation, the two brands played into the classic Freaky Friday movie plot, where two people switch bodies and have to work together in order to return things back to normal. For the daylong event, the two brands switched twitter feeds, promotional posts, and even brand logos, and worked together throughout the day, experimenting with different flavor combinations in order to undo the glitch. It all culminated in the launch of the actual Dunkin’ and Oreo flavor combinations that were being featured at Dunkin’ stores.