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2019 ADC Awards - Interactive

Westworld: The Maze

Agency HBO / New York + 360i / New York

Client HBO
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Annual ID

ADC_INT19017S

About the Work

"Available on Amazon Alexa-enabled devices, Westworld: The Maze brings the show’s layered story mapping to the voice platform, where users are led on a quest for consciousness in an immersive game that allows fans to navigate the show right from their couches. Users play as an unnamed host and are guided through “choose-your-own-adventure” style gameplay with questions about the Westworld universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices. Within the game’s sound design, anything could be a clue. Fans encounter and interact with the voice talents of 36 actors, including beloved characters Bernard/Arnold (Jeffrey Wright) and Clementine (Angela Sarafyan). We leveraged the series’ sound library for maximum authenticity, production quality, and interactive storytelling – creating a premium experience not replicated in other Voice skills on the market. On average, fans spend 14 minutes playing across multiple paths to find the center of The Maze.